Top Award Win for Planglow’s Gastro Collection
This September, top labelling and eco packaging provider Planglow scooped the 2014 Café Life Award for ‘Best Marketing Campaign’.
This September, top labelling and eco packaging provider Planglow scooped the 2014 Café Life Award for ‘Best Marketing Campaign’. Awarded for the company’s development and promotion of its best-selling and much emulated Gastro Collection, Planglow beat Cake Smiths and M&S to the prestigious title.
Planglow’s marketing director Rachael Sawtell commented, “We are over the moon with the accolade and to have the range recognised in this way. Gastro’s initial success stemmed from pinpointing a number of growth markets and developing a range to best support them. Gastro’s ongoing success however, is very much down to the hard work of everyone in the extended Planglow team. They each play a vital role in ensuring that all of products continue to meet the high expectations for design, performance and delivery, as established by our marketing campaigns”.
The eye catching range of eco packaging and labelling was created to bring the slate aesthetic - prevalent in fine dining - to the grab and go market with a view to highlighting operators own presentation of fine foods and ingredients.
Since October of last year, six new products have been added to the range - a mini wedge (a product that was also highly commended at this year’s Café Life Awards); standard-fill wedge; deli tickets; shelf edge cards; three sizes of cup and two sizes of pot. Each product was developed to support a specific new growth market: providers of dietary and / or kids portions; providers with made to order options; providers of gourmet coffee, tea, smoothie and other drinks; and providers with liquid based foods, street foods or deli offerings respectively. All products were promoted through their own comprehensive mixed channel campaigns which included PR, direct mail, advertising, social media and trade exhibitions.
The success of these campaigns saw sales of the Gastro Mini Wedge and Gastro Standard Fill Wedge rise an average 20% and 50% (respectively) month on month. And more than 25,000 Gastro Deli Tickets and 47,000 Gastro Shelf Edge Tickets were sold. The Gastro cups and pots also saw a rapid growth of sales, and during May one Gastro cup or pot was sold every minute. What’s more sales of the Gastro cups and pots have not detracted from other (Natural) cup and pot products. In fact this May, sales of Planglows Natural cups and pots were up 81% on the same period last year.
“Gastro has a proven value-adding effect and many of our customer’s customers (willingly) pay a premium for Gastro packaged products, despite the packaging itself remaining competitively priced against our competitors as well as our own other products”, concluded Sawtell.
The eye catching range of eco packaging and labelling was created to bring the slate aesthetic - prevalent in fine dining - to the grab and go market with a view to highlighting operators own presentation of fine foods and ingredients.
Since October of last year, six new products have been added to the range - a mini wedge (a product that was also highly commended at this year’s Café Life Awards); standard-fill wedge; deli tickets; shelf edge cards; three sizes of cup and two sizes of pot. Each product was developed to support a specific new growth market: providers of dietary and / or kids portions; providers with made to order options; providers of gourmet coffee, tea, smoothie and other drinks; and providers with liquid based foods, street foods or deli offerings respectively. All products were promoted through their own comprehensive mixed channel campaigns which included PR, direct mail, advertising, social media and trade exhibitions.
The success of these campaigns saw sales of the Gastro Mini Wedge and Gastro Standard Fill Wedge rise an average 20% and 50% (respectively) month on month. And more than 25,000 Gastro Deli Tickets and 47,000 Gastro Shelf Edge Tickets were sold. The Gastro cups and pots also saw a rapid growth of sales, and during May one Gastro cup or pot was sold every minute. What’s more sales of the Gastro cups and pots have not detracted from other (Natural) cup and pot products. In fact this May, sales of Planglows Natural cups and pots were up 81% on the same period last year.
“Gastro has a proven value-adding effect and many of our customer’s customers (willingly) pay a premium for Gastro packaged products, despite the packaging itself remaining competitively priced against our competitors as well as our own other products”, concluded Sawtell.
Source: Planglow
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