Two Just Born Brands Celebrate Sweet Milestones

Two Just Born Quality Confections brands are celebrating momentous milestones in 2015. MIKE AND IKE® is celebrating 75 years of fruit flavored fun, while HOT TAMALES® marks 65 years of firing up fans with cinnamon-flavored heat.

Two Just Born Quality Confections brands are celebrating momentous milestones in 2015. MIKE AND IKE® is celebrating 75 years of fruit flavored fun, while HOT TAMALES® marks 65 years of firing up fans with cinnamon-flavored heat. The iconic brands continue to be two of America's most enduring candies.

 

To honor these special occasions, both MIKE AND IKE® and HOT TAMALES® products will appear on shelves in vintage packaging – a throwback to when each brand was born. The brands will also celebrate their anniversaries with new product innovations, partnerships, and other announcements throughout the year.

 

The MIKE AND IKE® Brand was founded in 1940 with the original variety consisting of Cherry, Orange, Lemon and Lime flavors – the Strawberry flavor found in the current Original Fruits mix was added in 2004. Over the course of the MIKE AND IKE® Brand's history, close to 40 varieties of the chewy fruit candy have been produced (the most popular collections of flavors include Original Fruits, TROPICAL TYPHOON®, BERRY BLAST® and ZOURS®).The MIKE AND IKE® Brand has been a proud supporter of the Alex's Lemonade Stand Foundation for Childhood Cancer since 2008, donating a portion of the sales of its limited edition MIKE AND IKE® LEMONADE BLENDS® variety to the charity.

 

HOT TAMALES® were introduced in 1950 to meet the demands of customers with spicier taste palettes. HOT TAMALES® is the No. 1 cinnamon candy brand in the U.S., and continues to delight the taste buds of adoring fans with flavor varieties such as HOT TAMALES® 3 ALARM, representing varying degrees of heat. A unique departure from cinnamon flavored candy, the new HOT TAMALES® TROPICAL HEAT™ variety is a spicy tropical fruit flavored variety mix that delivers a burst of sweet heat with every fruity bite.

 

"We are proud to celebrate the anniversaries of MIKE AND IKE® and HOT TAMALES®, which underscore our rich candy heritage and ongoing commitment to providing great tasting treats for consumers," said Brian Bachrach, Marketing Director for MIKE AND IKE® and HOT TAMALES®. "We're excited that the enthusiasm for these brands continues to grow, and that new generations of fans experience the great flavors and unique experiences that only MIKE AND IKE® and HOT TAMALES® can deliver."

 

Both MIKE AND IKE® and HOT TAMALES® retro varieties are available in 5 ounce boxes with a suggested retail price of $1.00-$1.39. The MIKE AND IKE® and HOT TAMALES® Brands continue to lead dollar share in the non-chocolate theater box category, as the number one and number two products, respectively, but are available in many different pack types. 

Source: Just Born Quality Confections