UNI Packaging delivers digital solution for baby food brand
UNI Packaging had a challenge on its hands - Launch new Yooji brand of organic frozen baby food in a market dominated by established brands and large scale distribution.
Challenge
- Launch new Yooji brand of organic frozen baby food in a market dominated by established brands and large scale distribution.
- Maximise product visibility and consumer appeal with eye-catching packaging and convenient re-sealing mechanism to enhance portion control.
- Exploit variable data printing to engage customers in online social media activity.
- Safe and hygienic packaging created on demand to minimise stock, waste and reduce the impact of packaging on the environment.
Solution
- UNI Packaging’s digital flexible printing capability, UNI-Digiflex, provides stand-up pouch package produced on the HP Indigo WS6600 Digital Press for short run, multiple product SKUs.
- Fully-automated, inline bag-making machine to automatically complete package, including reclosing seal mechanism.
- Variable data printing capabilities extend marketing and traceability activities.
Results
- HP Indigo WS6600 Digital Press produced a 5,000m2 packaging total between 20 products compared to a minimum 3,000m2 per design using conventional package printing.
- Maximised return on investment and minimised risk with 20 varieties of Yooji products versus five, giving sales that were six times higher than pre-launch projections.
- Created eye-catching shelf presence providing enhanced consumer appeal and brand confidence.
- Variable data printing offers greater customer engagement.
“High quality printed packaging, brand credibility and production flexibility - UNI Packaging offered us the perfect solution. We could provide our customers with the product choice they want, as well as building our brand,” explains Philippe Briffault, co-founder and managing director, Yooji.
Source: UNI Packaging
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