UPM Raflatac launches “world’s first” clear-on-clear label from recyclate

UPM Raflatac launches “world’s first” clear-on-clear label from recyclate

07 Dec 2018 --- Label supplier UPM Raflatac has introduced a new line of ultra-clear thin film labels made from 90 percent recycled content in the EMEIA region. The Vanish PCR labels are currently the only labels on the market to incorporate recycled content, according to Raflatac. They are designed to increase sustainability without compromising on performance and design.

Vanish PCR offers the same clarity, performance and premium no-label look as the original Vanish portfolio, but with an eco-design that provides label converters and end-users with a more sustainable choice: containing 90 percent recycled content, Vanish PCR facestocks and liners utilize recycled PET flakes collected from PET bottles and containers in the recycling process.

More and more iconic global brands are setting ambitious sustainability targets for their packaging materials. UPM Raflatac’s thin yet strong films are touted as being ideal for labeling rigid substrates in a variety of end uses, including beverage, home care and personal care applications. Vanish PCR is suitable for labeling food applications packed in glass or metal containers where functional barriers exist. The clarity and performance are equal to any standard clear-on-clear construction.

Sustainable by design

  • The new Vanish PCR has numerous sustainability benefits. According to Raflatac, these include:
  • Vanish PCR requires less virgin fossil feedstock to produce, extending that enhanced sustainability to global printers and brand owners drives clear benefits.
  • Vanish PCR products are the first globally available constructions to use post-consumer recycled (PCR) content in both the facestock and liner.
  • Like other Raflatac thin film constructions, they also provide efficiency gains with more labels per roll, fewer roll changes and packaging material reductions to help reduce overall costs.

Click to Enlarge“As the world's most sustainable labeling company, we want to offer our customers innovative solutions that promote and enable the circular economy. Vanish PCR is an excellent example of that,” says Robert Taylor, Director, Sustainability, UPM Raflatac. “Constructing clear label facestocks and liners from recycled content has never been seen in the packaging industry before. Together with our partners we can make a smarter future beyond fossils and close the circle.”

“Customers in the EMEIA region are looking for more sustainable alternatives. These alternatives must have the same excellent performance customers have come to expect from UPM Raflatac,” adds Jan Hasselblatt, Director, Global Business Development, Home and Personal Care, UPM Raflatac. “With our new Vanish PCR clear thin film labels you can meet – or even exceed – your sustainability targets while also achieving a premium no-label look for your containers.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

16 Jan 2019 --- Mosca GmbH, developer and producer of strapping machines, is to introduce Evolution SoniXs MS-6-H at Fruit Logistica, in Berlin, Germany, this year (February 6-8). It is positioned as a high-speed, reliable food produce strapping machine, that handles food carefully, without employing methods that could contaminate it.
15 Jan 2019 --- Johnson & Johnson Vision has partnered with UK recycling company TerraCycle to launch a nationwide program to recycle contact lenses. Over a third (39 percent) of contact lenses wearers are unsure of contact lenses recyclability status, research by Johnson & Johnson Vision has found. In reality, with the help of TerraCycle, they can be recycled. The program also includes the recycling of the blister and foil packaging after use.
15 Jan 2019 --- The pan-European plastics sector will be the hardest hit in the event of a “no-deal” Brexit scenario, experts are warning. The UK Parliament will vote on UK Prime Minister Theresa May’s EU Brexit deal later today. MPs are widely expected to vote against the proposed deal, increasing the likelihood of a “no-deal” Brexit. As the historic vote looms large, PackagingInsights asks what a “no-deal” Brexit could mean for the European packaging industry.
14 Jan 2019 --- Research focused on understanding the effects of microplastics has intensified after a series of discoveries found that the tiny plastic particles are polluting marine environments, food supplies and our bodies. Dr. Natalia Ivleva, a researcher at the Technical University of Munich (TUM), has developed new analytical methods for the identification and quantification of microplastic and recently shared her findings.
14 Jan 2019 --- Temperpack, a company positioned to “solve thermal packaging problems through sustainable design,” has raised US$22.5 million in Series B financing led by Revolution Growth. New investors Harbert Growth Partners, Arborview Capital and Tao Capital Partners, and existing investor SJF Ventures, also participated in the round. The cash injection is hoped to expand the business and to engineer new products in response to increasing demand for sustainable thermal packaging.