Walkers Launches Doritos Price-Marked Packs
Following the success of Walkers 50p price-marked-packs (PMPs), PepsiCo is continuing to support independent retailers with the launch of Doritos PMPs at 50p.
Following the success of Walkers 50p price-marked-packs (PMPs), PepsiCo is continuing to support independent retailers with the launch of Doritos PMPs at 50p. The new Doritos 50p PMP formats from Walkers will continue to offer an incremental sales opportunity for retailers, whilst providing great value for price savvy shoppers. The new packs will also feature PepsiCo’s latest #Gameready on-pack promotion which celebrates its sponsorship of the UEFA Champions League by giving away match trips. The #Gameready promotion offers the chance to win a pair of tickets and money to help cover travel and accommodation expenses.
Matt Goddard, field sales director at PepsiCo, comments: “We’re delighted to be launching Doritos in 50p PMP formats; by reviewing and extending our ranges on an ongoing basis we continue to demonstrate our support for independent retailers and the CSN category.”
According to data, 61% of shoppers say knowing a shop sells PMPs makes them more likely to visit a store, with 55% of shoppers agreeing it would make them switch from their preferred brand, demonstrating a clear opportunity for retailers.
Mr Goddard added “The UEFA Champions League brings great opportunities for PepsiCo and for retailers. Our #Gameready campaign is built around the nation’s love for football and we expect it to be extremely successful.”
Source: PepsiCo
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