Walkers Launches Price-Marked Multipacks
Walkers has announced that it is launching new price-marked (PMP) multipacks at £1.50. The company said the new Walkers core and Quavers six-pack PMP formats will be available from the beginning of May.
Walkers has announced that it is launching new price-marked (PMP) multipacks at £1.50. The company said the new Walkers core and Quavers six-pack PMP formats will be available from the beginning of May and will offer great value for price-conscious shoppers, whilst offering further sales opportunities for retailers. According to research, 61% of shoppers say knowing a shop sells PMPs makes them more likely to visit a store, demonstrating a clear opportunity for convenience retailers.
Matt Goddard, field sales director at PepsiCo says: “PMP’s allow retailers to demonstrate ‘value for money’ to shoppers and we are excited to launch price-marked multipacks for Walkers core and Quavers which will consist of six bags. 61% customers claim that knowing a shop sells price mark packs means they are more likely to visit, with 55% of shoppers agreeing it would make them switch from their preferred brand.”
Matt continues: “We are continuing to support retailers with new offerings from Walkers that will help drive incremental sales for retailers.”
Source: PepsiCo
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