Wipak minced meat packaging offers 50 percent reduction in material use

Wipak minced meat packaging offers 50 percent reduction in material use

22 Nov 2018 --- Wipak’s sandwich printed Biaxer, combined with a matt black SC XX bottom film, offers a 50 percent reduction in the amount of packaging material used compared to traditional minced meat packages. Finnish meat producer Atria has been using this technology in its vacuum pack for minced meat on the market since 2017.

By creating a vacuum around the meat, the packaging takes on the shape of the product which saves space during transportation, in-store, in the consumers’ shopping bags, in the refrigerator and the bin.

The product has received a range of accolades in the form of the “Best Packaging” title at the WorldStar packaging award competition and the top spot for the “Most Sustainable Action” in the Finnish retailer chain K-group’s competition.

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A company spokesperson tells PackagingInsights that the packaging holds a range of sustainable credentials. For example, the use of the minced meat packaging requires 90 fewer trucks per year for material transportation and has a carbon footprint with a 30 percent reduction compared to that of standard tray packages, among its other sustainability credentials.

Wipak also has the Skinbottom Carton on the market, which boasts a 75 percent plastic reduction as it is manufactured from 90 percent paper content. The company exhibited this, alongside other plastic-cutting innovations, at FachPack 2018.

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