World Cup packaging: SchurStar bag undergoes football shirt redesign

05 Jul 2018 --- Two large Swiss vegetable producers are packaging their snack tomatoes in a special FIFA World Cup 2018 themed football shirt design. Schur are supplying the SchurStar bag shaped like a T-shirt to celebrate the world’s most popular sporting event.

The specially designed packaging is targeting fans all over the world who are spending hours in front of the screen following their teams and spoiling themselves with all sorts of goodies and snacks.

The tomatoes provide a healthy alternative to chocolate and crisps, while the packaging proudly displays the national colors of the spectator’s team.

SchurStar Shape is available in almost every imaginable version
The consumer is thinking healthy and two Swiss vegetable producers are targeting this trend with the tomatoe product. It aims to address football fans as well as health-conscious consumers. The eye-catching T-shirt-shaped bags will be delivered to Swiss food retailers.

The SchurStar concept allows vegetable marketers to quickly and easily change bags to other designs after the World Cup or to bags shaped like a star, heart or any other shape. It’s just as easy to change to classic formats such as the stand-up bag with carrier handle and reclosability.

PackagingInsights has contacted Schur for more information on the FIFA World Cup SchurStar bag.