Wrigley announces Extra 60 pellet bottle re-launch
Wrigley is set to grow the gum category with a re-design and new recommended price point for its Extra 60 Pellet Bottle – available now across Extra Peppermint and Extra Spearmint variants.
Wrigley is set to grow the gum category with a re-design and new recommended price point for its Extra 60 Pellet Bottle – available now across Extra Peppermint and Extra Spearmint variants.
Launching across all channels with a lower RRP of £1.99, the new-look pack offers consumers great value for money and its handy format also caters for the growing trend for snacking.
Katie Codd, Extra brand manager at Wrigley, said: “Research shows that the trend for snacking at work and eating and drinking on the road is on the rise, which is why it’s important that consumers have a convenient way to keep their teeth clean and healthy after eating and drinking, when brushing isn’t possible. Ideal for desk or car and accredited by the British Dental Health Foundation, the sugarfree Extra 60 Pellet Bottle is a great oral care solution for in between brushing, for consumers who graze frequently throughout the day.
“We’re also confident that the new recommended price point will have a positive impact on chewing frequency and we expect to see our bottle sales grow by 35% – making the new pack a must stock for all retailers.”
For more information on the new look 60 pellet bottle, or to request point of sale material for your store, retailers can arrange a visit from their local Wrigley representative.
Source: Wrigley
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