Yazoo Unveils New Packaging Design
FrieslandCampina is introducing a new look to its leading milkshake brand Yazoo, in a bid to reinforce the brand’s healthier dairy credentials and help it stand out on-shelf.
FrieslandCampina is introducing a new look to its leading milkshake brand Yazoo, in a bid to reinforce the brand’s healthier dairy credentials and help it stand out on-shelf.
With designs of white with yellow, red and brown, each Yazoo flavour has been updated by incorporating the simplicity of the recipe with the natural texture of milk.
Reflected by the addition of textured print and a flash of white to the outer packaging, the new design draws its inspiration from the brand’s healthier credentials and 94% milk content.
Trade Marketing Manager, Helen Cridge, said: “With the redesign, we are looking to encapsulate the 94% milk content, healthier credentials that consumers associate with the Yazoo brand, as well as providing a contemporary edge to keep the bottle looking fresh for maximum standout on shelf.”
The statement Yazoo logo remains unchanged throughout the brand refresh.
In addition, each 4-6 multi-pack carries the ‘School Approved’ accreditation as well as the other existing health accreditations such as ‘low in fat’ and ‘no artificial sweeteners or flavours’.
Cridge continued: “We are delighted with the result. Through hosting a series of consumer focus groups, it became obvious there is a huge amount of affection for the Yazoo brand.
“We have been able to take consumers feedback and create a pack design that our loyal fans are proud to be seen with, as well as reaching out to new consumers.
“The new pack design will appeal to a wide range of consumers while the great taste of Yazoo and the recipe will remain the same.”
The new look is currently supported by a back to school on-pack promotion on Yazoo’s chocolate, strawberry and banana 200ml multi-packs.
The promotion sees Yazoo partnering with Premier Sport in Great Britain and Playball in Ireland to offer free after school activities to children and is backed by a prominent radio campaign.
Source: FrieslandCampina
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