According to data from Innova Market Insights, F&B launches with premium claims grew 4% from July 2019 to June 2024. Flat pouches were the most launched packaging type, accounting for 23% of these launches, while vacuum pouches had the fastest growth at 259% over five years. Additionally, 38% of these launches featured recyclable claims, but the most significant increase was in using bio-based or plant-based packaging for premium NPD.
Barrier coating innovation is crucial for food and packaging as it enhances the protection of products against moisture, oxygen, and contaminants, ensuring extended shelf life and freshness. Additionally, advancements in eco-friendly barrier coatings promote sustainability by reducing reliance on non-recyclable materials, supporting environmental goals.
Innova Market Insights data indicates a 3% average annual growth for F&B launches with glass packaging and sustainable claims from 2019 to 2024. Sauces and seasonings took the highest share of NPD packed in sustainable glass. Meanwhile, 82% of glass packaging launches had recyclable claims.
Innova Market Insights data indicates growth in Christmas-themed packaging launches is gaining ground with a 10% average annual growth from October 2019 to September 2024. Brands are releasing limited edition products to beloved treats and embracing creativity in packaging.
Innova Market Insights data indicates that supplement launches increased by 5% on average from October 2019 to September 2024. Sixty-five percent of these launches were packed in a Bottle, but Standing Pouch had a 92% growth in five years. Additionally, only 19% of supplement packaging had sustainability claims, with reusable, vegetable and bio-based claims gaining ground globally. This highlights how, despite the growing trend in supplements, sustainability remains lagging behind.
Innova Market Insights data indicates a 3% average annual growth for global F&B launches in fiber-based packaging from July 2019 to June 2024. Of these launches, 18% were in the Bakery category, while the fastest increase for fiber-based packaging use was in the Soft Drinks category. Carton was the leading fiber-based material for NPD. Nearly half (45%) of fiber-based launches had recyclable claims.
Innova Market Insights data indicates a 9% growth in food and beverage packaging launches featuring responsible source claims. 26% of these launches were in the Dairy category, but there is a 28% growth in Meat Substitute launches with responsible source packaging.
