Packaging manufacturers are innovating their solutions to minimize food waste. By extending the shelf life of perishable items with protective barriers, packaging helps keep food fresh longer. Innovations like resealable and portion-controlled designs also help minimize waste by allowing consumers to use smaller portion sizes.
Innova Market Insights data indicates an increase in premium product launches for F&B, with an average annual growth rate of 7% between October 2020 to September 2025. The majority of these launches occurred in the Hot Drinks, Snacks, and Confectionery categories. Meat Substitutes with a premium claim recorded the strongest growth rate over the five-year period.
Innova Market Insights data showed an average annual growth of 10% in F&B launches with a Responsible Source claim from October 2020 to September 2025. Dairy and Soft Drinks had the largest share of these launches. The greatest five-year increase in the Responsible Source claim was seen in packaging within the Spreads category.
Innova Market Insights data shows an average annual growth of 19% in Halloween-themed F&B launches from October 2020 to September 2025. 49% of these launches were in Confectionery, and 17% of Halloween-themed launches were in Bakery. Brands are introducing new products with fun, spooky-themed packaging or adding a thematic twist, such as glow-in-the-dark packaging.
Innova Market Insights data shows consumers care about Household Packaging sustainability. Globally, 42% of consumers say it is essential that Household Packaging is recyclable. For one-third of consumers, refillable Household Packaging is the most important feature. Consumers also prioritize biodegradability, with 36% choosing this criteria as the most important environmental claim.
Innova Market Insights’ Top Packaging Trends 2025 report highlights natural solutions as the fourth key trend. As consumers seek alternatives to petrochemical plastics, renewable options such as bio-based packaging are gaining traction. An Innova survey shows that 30% of consumers globally consider bio-plastics to be “very sustainable.” Reflecting this demand, F&B packaging made from bioplastic saw a 27% CAGR between June 2020 and July 2025.
Innova Market Insights data shows the widespread use of Caps and Closures in F&B packaging launches. Dairy accounted for 55% of these launches, followed by Soft Drinks at 27%. Among packaging featuring Caps and Closures, Responsible Source was the leading sustainability claim, followed by Recyclable.
