Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands
Who we are
Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.
Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.
Why Connect?
Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.
Our tools help customers to be more productive, make better decisions and get the results they expect.
Services
- New Product Insights
- Global Consumer Insights
- Market Sizing
- Innova Trends Framework
- Innova Reports
- Ingredient Genius
- Quest
- Product Retrieval
- Consulting

PACKAGING & TECHNOLOGY NEWS
29 Jun 2022 --- Fasten is introducing the Recharge Luxury Refill system: a line of environmentally sustainable, refillable cosmetic packaging for makeup and skincare products aimed at supporting... Read More
PACKAGING & TECHNOLOGY NEWS
29 Jun 2022 --- Compostable packaging demand is growing rapidly, but improved collection and recycling infrastructure and clearer product labeling are required to support the market’s... Read More
PACKAGING & TECHNOLOGY NEWS
28 Jun 2022 --- Ball Corporation is launching what it says is the company’s most environmentally sustainable aluminum aerosol can to date. Containing half the carbon footprint of a standard... Read More
PACKAGING & TECHNOLOGY NEWS
22 Jun 2022 --- Avantium and Carlsberg are advancing the commercialization of the Fibre Bottle, a 100% plant-based, fully recyclable beer bottle with a wood fiber outer shell and PEF lining.... Read More
PACKAGING & TECHNOLOGY NEWS
22 Jun 2022 --- As human and environmental health concerns continue to drive packaging development throughout the F&B industry, soups and sauces packaging is undergoing particular... Read More


Innova Market Insights data shows that compostable packaging claims are increasing, with consumers finding compostability to be the most interesting packaging feature for preventing food... Read More
Innova Market Insights data shows that plastic is used as the primary packaging material for 2 in 3 new ready meal products. Also, standard trays remain the top packaging format while... Read More
According to Innova Market Insights, global consumers consider paper and cardboard the most recyclable packaging materials, as the trend toward fiber-based packaging for plastic reduction... Read More
According to Innova Market Insights, almost 1 in 2 consumers have increased their fruit and vegetable consumption in the last 12 months, as shoppers increasingly differentiate products by... Read More
According to Innova Market Insights, new products packaged in flexible plastic packaging have grown +2% on average over the last five years (2017-2021), with bakery and snacks the most... Read More

12 Apr 2022 --- The COVID-19 pandemic has reshaped the packaging industry, accelerating e-commerce expansion, heightening consumer hygiene concerns and refocusing industry efforts around “building back better” with circular economies. But what lasting impacts will the COVID-19 experience have on the packaging industry? Join us as we explore the future of packaging in a post-pandemic world with Akhil Aiyar, projects leader at Innova Market Insights.
16 Sep 2021 --- This webinar explores the accelerated growth of e-commerce home food delivery in the COVID-19 age, with special focus on the challenges and opportunities this trend presents to F&B packaging suppliers. Daniela Dorner, eCommerce director at Mondi and Akhil Aiyar, senior market analyst at Innova Market Insights, provide exclusive presentations and answer your questions on climate change, circular economy, product protection, the unboxing experience and more.
20 Apr 2021 --- In this webinar, Akhil Aiyar, market analyst at Innova Market Insights, provides an exclusive presentation of the global market researcher’s Top Packaging Trends 2021. The presentation is followed by a Q&A session with three circular economy experts. Topics discussed include COVID-19 and sustainability, reusable packaging models, paper bottles and e-commerce solutions.
08 Sep 2020 --- Innova Market Insights has revealed its Top Packaging Trends 2020, with “The Language of Environmental Sustainability” identified as the year’s leading trend. FMCG brands are increasingly finding competitive advantage in more prominent on-pack communication of their packaging’s environmental credentials. Akhil Aiyar, Market Analyst at Innova, takes us through the trends and answers your questions on topics including circular economy, bio-based, e-commerce and connective technologies.
21 May 2020 --- Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a key aspect that is reflected through the rise of brown flavors, combinations of flavor and texture, and the revival of all-time favorites. Hybrid NPD and a focus on the taste buds with combinations of spicy, salty, and sour flavors are driving experimentation and rich experiences. In this webinar, Lu Ann Williams, Director of Insights & Innovation highlights the top flavor innovations of today.This is the summary version of the Top Flavor Trends for 2020 webinar. For the full version, please reach out to us at contact@innovami.com.