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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Soups & sauces packaging concepts
Jun 2025
Innova Market Insights data shows a 4% increase in Soup & Sauces packaging launches over the past five years, with 64% of consumers reporting they use table and cooking sauces at least once a week. Bottles remain the dominant packaging format, although standing pouches are gaining popularity.

Trends in soft drink packaging launches
May 2025
Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

Trends in pet food packaging
Apr 2025
Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.

Fruit & Vegetable packaging
Feb 2025
Innova Market Insights data shows a rise in global fruit and vegetable product launches, with flat pouches being the leading packaging type. Among sustainable claims, "recyclable" was the most common, while carbon label claims saw notable growth.