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Sustainable packaging drives personal care

1 Mar 2025
Key TakeawaysFormatsMaterialsSustainability
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

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Trends in soft drink packaging launches

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Innova Market Insights data indicates a 3% average annual growth in Soft Drink packaging launches between 2020 to 2024. Over half (53%) were packaged in bottles, with plastic being the most commonly used material.

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Trends in pet food packaging

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Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.

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Fruit & Vegetable packaging

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Innova Market Insights data shows a rise in global fruit and vegetable product launches, with flat pouches being the leading packaging type. Among sustainable claims, "recyclable" was the most common, while carbon label claims saw notable growth.

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Renewable rebellion

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Data from Innova Market Insights shows US consumers increasingly prefer recyclable packaging for environmental reasons, leading to a 9% annual increase in recyclable packaging launches over the last two years.

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