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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Circular Economy: Flexible plastics
Sep 2025
Innova Market Insights data shows that there was a 4% average annual growth in global F&B plastic packaging launches with a Flexible claim, from July 2020 to June 2025. One in three of these launches were in Europe. Flexible materials (including plastics) were most used in Bakery and Snacks, but their use in Confectionery increased.

Nutrition & Supplement Delivery
Aug 2025
Innova Market Insights data indicates a 4% year-over-year growth in supplement launches between July 2023 and June 2025. Europe led the way with new launches. Around two-thirds of these launches were packaged in bottles, with plastic being the dominant material, used in over 80% of total launches.

Ice Cream & Dessert
Jul 2025
Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.

Soups & sauces packaging concepts
Jun 2025
Innova Market Insights data shows a 4% increase in Soup & Sauces packaging launches over the past five years, with 64% of consumers reporting they use table and cooking sauces at least once a week. Bottles remain the dominant packaging format, although standing pouches are gaining popularity.