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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Ice Cream & Dessert
Jul 2025
Ice Cream & Dessert launches are on the rise, as consumers globally are influenced by packaging size and format when purchasing desserts and ice creams.

Soups & sauces packaging concepts
Jun 2025
Innova Market Insights data shows a 4% increase in Soup & Sauces packaging launches over the past five years, with 64% of consumers reporting they use table and cooking sauces at least once a week. Bottles remain the dominant packaging format, although standing pouches are gaining popularity.

Trends in pet food packaging
Apr 2025
Innova Market Insights data shows a 21% increase in global pet food launches from 2020 to 2024. While consumers prefer paper packaging for pet food, product launches indicate that plastic remains the dominant material in NPD.

Sustainable packaging drives personal care
Mar 2025
Innova Market Insights data shows a 9% growth in Personal Care launches from October 2019 to September 2024. Ethical Packaging claims rose 22% in five years, with Recyclable claims being the most common.