Trends in hot drink packaging

Dec 2025

Innova Market Insight data shows an 8% increase in global Hot Drink packaging launches between October 2020 and September 2025. During this period, 38% of consumers worldwide cited food quality preservation when purchasing Coffee, highlighting the importance of packaging. Folded boxes emerged as the dominant packaging format for Hot Drink launches, with carton materials leading globally, while the adoption of bio-based materials continued to grow.

Circular economy: Fiber-based

Nov 2025

Innova Market Insights data shows an increase in global F&B launches using fiber-based packaging. Europe led these launches, accounting for 42% of NPD. The Bakery category emerged as the top segment for product launches utilizing fiber-based packaging, while Hot Drinks launches also showed an upward trend in the adoption of such packaging.

Trends in bakery packaging

Sep 2025

Innova Market Insights data shows that 39% of consumers globally say freshness is the aspect that most influences them when buying bread and bread products. Packaging plays a key role in this trend, supporting the increase in global Bakery launches. Recyclable was the leading sustainable claim for these launches, while the use of the Vegetable Ink claim is also increasing.

Circular Economy: Flexible plastics

Sep 2025

Innova Market Insights data shows that there was a 4% average annual growth in global F&B plastic packaging launches with a Flexible claim, from July 2020 to June 2025. One in three of these launches were in Europe. Flexible materials (including plastics) were most used in Bakery and Snacks, but their use in Confectionery increased.