Cryovac recyclable shrink bags protect packaged meat products, featuring beef cuts alongside Cryovac and Sealed Air branding.

Op-ed | Crunch time for the EU’s packaging rules: Let’s get real, not reckless

September 2023

Matti Rantanen, director general of the European Paper Packaging Alliance (EPPA), weighs in on the EU’s Packaging and Packaging Waste Regulation (PPWR) and why he believes ideology and political preference are threatening efforts to tackle climate change, leading to potentially “self-defeating” policies. 

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