Bosch Packaging rebranded as Syntegon after CVC acquisition

20 Jan 2020 --- Bosch Packaging Technology has been rebranded as Syntegon Technology after its recent acquisition by CVC Capital Partners (CVC). The former Bosch division is focused on “intelligent and sustainable technologies” for the food and pharmaceutical industries. As the new owner of the packaging division, CVC is steering Syntegon toward developing the company as a whole and expanding its intra-group synergies.

“Syntegon Technology has 150 years of experience. Its machines and technologies are known for their quality, efficiency and reliability. Our newly gained independence enables us to enhance our profile as a leading processing and packaging company,” Syntegon Technology Corporate Spokesperson Patrick Löffel tells PackagingInsights. 

Syntegon has intensified its efforts to develop intelligent and sustainable technologies via two different avenues. “One is using monomaterials, rather than conventional multilayer films. The other is using paper packaging as an alternative to plastic,” Löffel explains. The new company has also reduced its machines’ energy consumption.

Company expansion
The sale of Bosch Packaging Technology was completed earlier this month, after finalizing the purchase agreement last July. The company later expanded its headquarters in Waiblingen, near Stuttgart, Germany, augmenting it with new departments required for the switch. 

“Bosch decided in favor of a purchaser that presented a credible strategy and a viable concept. The buyer was selected very conscientiously. For our company, the overriding priority was to find a purchaser that would offer new and promising opportunities and be willing to invest in packaging technology over the long term,” Katharina Hogh-Binder, Spokesperson Internet of Things (IoT) and Connectivity, Bosch Group, previously told PackagingInsights.

Based in Luxemburg, CVC is a private equity and investment advisory firm currently managing more than US$75 billion of assets.

“CVC is delighted to see the transaction completed on schedule. Syntegon Technology has a strong presence in many market segments, great technological know-how, and innovative power. We want to build on these strengths jointly with management and the entire workforce,” says Marc Strobel, a CVC company partner.

Newly added departments at the headquarters, such as Purchasing and IT, shorten the distances between in-house units and facilitating interaction with customers and suppliers. Syntegon is also streamlining its efforts to reduce response times to customer inquiries and increase the availability of service technicians. To do so, it is investing in a customer and technology center at its headquarters. 

In the interim, business developments remained stable, bucking the trend in the sluggish machine engineering sector. The new setup will enable the company to enhance its profile as a leading processing and packaging company, Syntegon affirms.

Running smoothly
Reflecting Syntegon’s objective to provide “processing and packaging technology for a better life,” its corporate color green underscores the importance of sustainability and health. Simultaneously, the square in the newly designed logo symbolizes a package as well as packaging technology’s ability to protect products, the brand states.

Last year, Bosch Packaging Technology launched two new packaging system solutions, which it showcased at two global packaging trade shows. At FachPack in Nuremberg, Germany, customers witnessed the company’s scalable mid-range system, which is ideal for fast-growing companies to expand their capacities. At PackExpo in Las Vegas, US, Bosch exhibited a new high-speed integrated system solution.

By Anni Schleicher