A new survey commissioned by DS Smith projects that British consumers will purchase approximately 123 million Easter eggs this year, generating an estimated 8,800 tons of packaging waste across the UK. The study of 2,000 UK adults found the average British consumer will consume 165 Easter eggs in their lifetime, receiving around three annually. More than two-thirds of the consumers believe Easter eggs are “excessively packaged,” with over a quarter feeling annoyed by the waste accumulated and 22% now choosing eggs based on packaging recyclability.
