Plastic-based e-commerce packaging could benefit from full life-cycle assessments (LCAs) rather than tighter packaging regulation, according to Zoe Brimelow, director at Duo UK, a packaging manufacturer and waste management consultancy based in Manchester, UK. In a discussion with Packaging Insights, Brimelow indicates that rather than “demonizing” plastic bags, a full LCA of e-commerce operations can help businesses make informed supply chain decisions by considering every stage of the packaging process, including costs and performance.