Aesop designs new packs for Bristows Traditional Bonbons
The London agency has given what it describes as a “fun” look to the sweet packs.
The London agency has given what it describes as a “fun” look to the sweet packs.
Played out against a gingham backdrop, with a pastel palette defined by the four different flavours, the hero of the new packaging design is an eccentric ‘fruity’ toff, according to the firm. It also said its “playful” and “cheeky”.
In a statement, the agency said: “Complete with monocle and neatly coiffed tache, the sweet as a ‘chewy mouthful’ is brought to life by the use of the character’s mouth as the pack window. And the choice of a matt finish to the packaging is a subtle nod to Bristows retro credentials – reminiscent of the sweet bags of yesteryear.”
Aesop creative director Martin Grimer said: “This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”
The firm also designed the POS material to match the new pack launch.
Creditons Confectionery managing director David Ives explained: “With Aesop it’s all about the story – and they have managed to tell ours with wit and style that references the brands heritage whilst bringing it bang up to date.”
Aesop has also created new packaging for Bristows Chewy Bonbons that will launch in July or August. The agency said that this pack is designed for a younger audience and featuring bold psychedelic colours and a collection of zany characters – it’s a design approach which is all about communicating ‘the chew’.
Bristows Traditional Bonbons will appear on shelf this month or July.
Source: Aesop Agency
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
