Ana Maria Has a New Look
The Ana Maria brand from Grupo Bimbo presents a new look. Beautiful and modern, the character presents its new look in their new packaging to consumers nationwide from August.
The Ana Maria brand from Grupo Bimbo presents a new look. Beautiful and modern, the character presents its new look in their new packaging to consumers nationwide from August. With the new concept "Ana Maria. Fun comes from within", the brand presents to the public the idea that fun times are for all ages and they have to come from within each, as well as enjoyed with a super fun filled cookie.
Marketing manager for the Ana Maria brand, Camilla Gravina, monitors changes of its target, "as well as our young consumers who undergo changes, Ana Maria must accompany them. She arrives in her most current new look, with new packaging and suitable language to the public," said Camilla.
The new packaging of Ana Maria is much more impactful and focused on filling. The colors are more vibrant and the logo is also a new face, with an innovative and sportier design, approaching the consumer.
The brand will have even more features with a media plan - including TV to São Paulo and Rio de Janeiro - Developing Agency Zero Africa and a major national promotion, developed by agency Bullet. The brand’s Facebook fanpage also brings more interaction with product information and lots of fun.
Ana Maria:
- Average price: R $ 1.69
- Supplier Package: Tecnoval, Converplast and Brasilgrafica
- Agency creating the new concept: Touch Branding Agency
- Creation of packaging: REX House
Source: Grupo Bimbo
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