API - 'Your Colour - Our Solution'

During Luxe Pack, the show for premium brand packaging held at Monaco in October this year, API launched a new programme ‘Your Colour – Our Solution’ demonstrating the industry’s most extensive portfolio of metallic colours.

09/11/06 With competing brands vying for attention, decorative effects from reflective materials can make a real difference. API is a market leader in the industry with manufacturing sites in Europe, the USA and China. In providing stamping foils, films, laminated boards and specialist security solutions, materials from API enhance packaging and protect the brand.

During Luxe Pack, the show for premium brand packaging held at Monaco in October this year, API launched a new programme ‘Your Colour – Our Solution’ demonstrating the industry’s most extensive portfolio of metallic colours.  This range, together with large format holographics, laminating services and security solutions, offers unique opportunities for projects where visual impact is a prime objective.

In an industry where perception means a great deal, API’s products and services supply the tools that help bring creative ideas to reality:

• An extensive range of metallic colours including the ability to match special colours
• A unique ability to apply the same metallic colour consistently across paper and board using a combination of foil, laminating film and laminating services
• An extensive range of holographic patterns in large formats that are big on size but remarkably short on shim lines
• The industry’s largest collection of decorative holographic designs
• The design, origination and manufacture of decorative and security holograms to protect the brand

Working closely with designers, marketing agencies and printers, API’s products are utilised on a variety of products such as cosmetics, health and beauty, wine and spirits, food and other consumer goods.

Mike Conner, Director of Sales & Marketing for API says:

‘API is a true leader in the graphics industry who has not always put its’ best foot forward.  By demonstrating our extensive range of metallic colours and services at Luxe Pack, we were able to underline our credentials for being considered a real player in the industry.  Colour and creative visual affects are key elements of a premium brands marketing strategy, and we can help make a difference in this area.’