Architect Gehry designs vodka bottle

Renowned architect Frank Gehry, Gehry Partners, was the designer of a new glass bottle for Wyborova Single Estate vodka, a super-premium brand that’s a division of Pernod Ricard USA, White Plains, NY. Made by one estate team in Turew, Poland, the new vodka is a single-rye product of two distillation steps.

Renowned architect Frank Gehry, Gehry Partners, was the designer of a new glass bottle for Wyborova Single Estate vodka, a super-premium brand that’s a division of Pernod Ricard USA, White Plains, NY. Made by one estate team in Turew, Poland, the new vodka is a single-rye product of two distillation steps. The first bottles were presented as gifts to attendees at the 2004 Academy Awards, in a special wooden crate, also designed by the architect who is best known for the Bilbao, Spain Guggenheim Museum, and the Disney Concert Hall in Los Angeles. Gehry was enlisted to do the bottle design by his son, Alejandro, an illustrator. "Frank Gehry, one of America’s greatest living architects, was the only person we considered to design the bottle," says Jeffrey Agdern, brand director at Pernod Ricard USA. "Based on his impressive work, we knew that he could craft a bottle that truly reflected the extraordinary vodka inside." Agdern tells Packaging World that the initial response to the new product and package has been "very strong." Further details on the bottlemaker and decorating were not available at press time.