Xela Pack and Aveda, an Estée Lauder hair care brand, have announced the rollout of redesigned paper-based, recyclable sample sachets. The hair care company has adapted the design to scale sampling globally. Carolynn O’Connor, sales director at Xela Pack, says: “Our objective was to create a material that meets the 80% threshold for reclaimable fibers while maintaining essential attributes, such as product protection, function, and aesthetic appeal.”
