Borro, a Belgian digital reuse start-up, has launched Borro 1, a reuse system designed for cups at large venues like stadiums and arenas. The system aims to reduce the reliance on RFID technology in reuse systems, which can often be expensive and complex. “Borro started as my master’s thesis in 2018. We saw that reusable packaging was ready to scale, but the digital systems weren’t. Most existing solutions were either too expensive or too complicated for end users,” Glenn Verhaege, co-founder at Borro, tells Packaging Insights.
