Award winner: Gold and bronze for product innovations from Ball Packaging Europe
Ball Packaging Europe won one gold and one bronze award for two product innovations in this year's "Can of the Year Award" packaging competition, which took place in Singapore in the month of April: A gold was awarded to Ball Packaging Europe for the widget can - a container whose built-in capsule (widget) makes the beverage froth when the can is opened.
Ball Packaging Europe won one gold and one bronze award for two product innovations in this year's "Can of the Year Award" packaging competition, which took place in Singapore in the month of April: A gold was awarded to Ball Packaging Europe for the widget can - a container whose built-in capsule (widget) makes the beverage froth when the can is opened. The "Kenco Ice Cappio" coffee drink from Kraft Foods was launched for the first time in this innovative container in Great Britain in the summer of 2002. When the can is opened, the widget gives rise to a creamy head of froth on the beverage. The widget can is already being used for various beer brands. However, the technology also lends itself to application in other segments such as mixed milk drinks and milk shakes, yogurt drinks and coffees. Originally, widgets were put in 0.5-liter cans for the beer segment. For Kenco Ice Cappio, Ball Packaging Europe for the first time ever inserted plastic capsules also in 0.25-liter cans. The bronze "Can of the Year Award" went to Ball Packaging Europe for the laser-printed opening tab for beverage cans. Tiny drawings or symbols can be applied to the under-side of the tabs even at high production speeds using the new laser technology of Ball Packaging Europe. The technology is useful for lottery and promotional activities: the laser-engraved tabs can be used as raffle tickets or "trading stamps".