Huhtamaki Turkey introduces a Sleeve Cup concept for improved brand image

Huhtamaki Turkey has developed a Sleeve Cup that utilizes a special shrink sleeve. The sleeve conforms to a variety of exciting cup shapes, both concave and convex. The film is of PET or alternative materials and the sleeved cups can be of any material, with a diameter range of 67 - 118 mm. The sleeve sits tightly on the cup starting from the rim and all the way to the bottom.

Huhtamaki Turkey has developed a Sleeve Cup that utilizes a special shrink sleeve. The sleeve conforms to a variety of exciting cup shapes, both concave and convex. The film is of PET or alternative materials and the sleeved cups can be of any material, with a diameter range of 67 - 118 mm. The sleeve sits tightly on the cup starting from the rim and all the way to the bottom. The sleeving enables shiny and glossy images to be printed on the cup in up to 9 colors. The cup is especially suitable for dairy customers and for products like desserts and mousse, yoghurt drinks and fruit yoghurts. It will certainly find many other applications requiring a special shape and high print quality. Pýnar, one of Turkey's largest dairy producers and a front runner in the milk industry, has now launched its delicious mousses in Huhtamaki Sleeve Cup with a highly attractive, eye-catching design. Consumers can easily spot the distinctive shape and the glossy and deep chocolate-caramel-cappuccino colour on the shelves. As well, the design and print quality provide an ideal placement for the brand name. Ümit Küçük, Manager for Consumer Goods in Turkey says: ''The Sleeve Cup is a must for dairy producers who want to create a clear impact of their brand in consumers' mind. A cup of this kind is essential if you want to be different from all others. As an alternative for in-mold labelled cups, it is also a potential vehicle for launching new products. The main feature of the cup - and its most powerful argument - is the great product image it portrays through attractive shapes, picture-perfect printing and vivid colors.