Beer bottle features cobalt blue glass
The Bud Light Platinum beer, from Anheuser-Busch InBev (ABI), launched on January 30 with two Super Bowl ads highlighting the new product.
The Bud Light Platinum beer, from Anheuser-Busch InBev (ABI), launched on January 30 with two Super Bowl ads highlighting the new product. Verallia North America, a leading producer of glass containers for the food and beverage industries in the U.S., is a key supplier of the cobalt blue colored bottles.
The eye-catching cobalt blue beer bottle not only differentiates the product on the shelf and supports the brand identity, but is also completely recyclable. Cobalt blue glass can be recycled at unlimited levels in furnaces producing cobalt blue glass or at lower levels in furnaces producing amber glass. In either case, if controlled properly, the cobalt color of the recycled glass will not alter the quality or purity of the new glass.