Heineken Unveils Limited Edition Packaging

Heineken is launching limited edition packaging to support its ‘Open Your World’ campaign, encouraging consumers to broaden their horizons and focus on what unites rather than divides people. The limited edition packs are available across Heineken bottles cans and multi-packs, which feature a world map design and campaign manifesto on the back.

Heineken is launching limited edition packaging to support its ‘Open Your World’ campaign, encouraging consumers to broaden their horizons and focus on what unites rather than divides people. The limited edition packs are available across Heineken bottles cans and multi-packs, which feature a world map design and campaign manifesto on the back. Heineken head of marketing Cindy Tervoort said: “This campaign is committed to looking out, not in – what we at Heineken have prided ourselves on for more than 150 years. “For us, openness is more than just a value. It’s what we stand for. We believe that sharing a connection with someone over a beer is one of the ways in which our consumers can have a new experience that opens their world, and the new limited edition Open Your World packaging is a great way to encourage shoppers to do just that.”

Source: Heineken