Heineken UK, the country’s leading producer and distributor of beer and cider, is significantly strengthening its portfolio of modern packaged ciders with the launch in June of Bulmers Nº17.The launch coincides with the introduction of a contemporary new look which is being rolled out from May across the range of Bulmers ciders, which includes Bulmers Original, Bulmers Pear and Bulmers Crisp Blend, the latest in a series of limited edition flavour variants.
