Burts Chips new look
Devon, UK based artisan, premium crisp brand Burts Chips has unveiled a new look across its range of hand cooked, award winning potato chips.
Devon, UK based artisan, premium crisp brand Burts Chips has unveiled a new look across its range of hand cooked, award winning potato chips.
The new packaging, which features a figure wearing an apron with the Burts logo in its centre, with its hands positioned proudly on the sides of the packet represents the brands hand-crafted, artisan credentials and a personal touch.
The design has also been created to ensure strong shelf stand out, enhanced by the range of bright, eye-catching colours, which allow consumers to easily identify the seven different flavours available: Sea Salt, Vintage Cheddar & Spring Onion, Sea Salt & Malted Vinegar, Sea Salt & Crushed Peppercorns, Pesto, Firecracker Lobster and Thai Sweet Chilli.
The iconic white square, which has featured on the Burts Chips packaging since the brand first launched in 1994 remains as well as its traditional matte finish, to appeal to Burts’ loyal consumers.
The name of the person that hand cooked each pack is clearly displayed as well as the name of the field the potatoes came from, as a mark of provenance and pride in the products. Its British credentials are also communicated via a new strapline: ‘Burts, British Potato Chips Hand Cooked With Care’.
Burts now also displays a number of free from messages front of pack, including free from artificial flavours, colourings, gluten and MSG.
Source: Burts Chips
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