Mondelēz International’s Cadbury started launching its sharing bars in recycled plastic. Among the affected categories are Cadbury Dairy Milk and Cadbury Fruit & Nut, which are wrapped in packaging with 80% certified recycled material allocated through a mass balance approach. The recycled packaging will be used to wrap over 300 million bars annually while maintaining equal taste. Cadbury aims to wrap all its sharing bars made and sold in the UK and Ireland in recycled material by the end of this year, using 600 metric tons of post-consumer plastic each year.
