After all that in-depth research, carefully selecting the best ingredients and testing and retesting recipes until they’re perfect, MWV Packaging’s customers hand those delicious treats over to packaging partners like them. Food brands entrust them to carry their prized concoctions through the supply chain, onto the store shelf, into the grocery cart, all the way to consumers (at home, at the office or in the car). MWV Packaging’s job is to ensure the product reaches the consumer as fresh as possible—wherever they are.
Chewy, gooey, crunchy, silky, smooth … getting hungry yet? In an article, food and beverage reporter Anne Marie Chaker shared the importance of texture for food brands, highlighting the level of detail these companies track in terms of consumer preference. (Hint: millennial males like big crunch and people prefer smoother food later in the evening.)
After all that in-depth research, carefully selecting the best ingredients and testing and retesting recipes until they’re perfect, MWV Packaging’s customers hand those delicious treats over to packaging partners like them. Food brands entrust them to carry their prized concoctions through the supply chain, onto the store shelf, into the grocery cart, all the way to consumers (at home, at the office or in the car). MWV Packaging’s job is to ensure the product reaches the consumer as fresh as possible—wherever they are.
According to MWV’s Packaging MattersTM study, preserving freshness is the most important packaging attribute for overall product satisfaction. 81% of consumers ranked freshness as extremely important. Based on today’s busy lifestyle, it’s no surprise that “easy to carry,” and “easy to reclose” are not far behind (at 80% and 75%, respectively.)
At MWV, they combine insights like these with the science of packaging to consider what’s possible for their customers and then deliver it to the marketplace. MWV Packaging have introduced Evertain® barrier packaging for foods that require protection from oxygen and moisture (like nuts and chips). Their patented technology combines a specially sealed inner seam with barrier coating to preserve freshness and extend shelf life.
A recent report forecast world demand for food containers to reach $137 billion by 2017. Drivers include the shift from bodegas to supermarkets in emerging markets and the continued conversion to convenient premium packaging (like high-barrier) in North America.
“Freshness” is of course a concept most of us associate with food, but it applies across a range of product categories, including beauty, where MWV Packaging’s airless solutions help deliver every last drop of specialized formulas to discerning consumers, and healthcare, where their packaging ensures safety and product integrity for patients. Where else can packaging play a role in ensuring consumers experience products as brands intend?
Source: MeadWestvaco Corporation
