Cartils creates new packaging for Royal Stag Barrel Select
Cartils, a UK-based packaging design consultancy, has developed a new design, branding, bottle shape and mono carton, for Pernod Ricard's new Royal Stag Barrel Select offering.
Cartils, a UK-based packaging design consultancy, has developed a new design, branding, bottle shape and mono carton, for Pernod Ricard's new Royal Stag Barrel Select offering.
Royal Stag Barrel Select is a locally produced premium edition of the whiskey between the deluxe and premium segments on Indian market.
The new gold two-tone illustration of the Stag, which was placed in a dominant position, and the rectangular bottle shape that has been narrowed for a more premium feel, shows the balance between the family relationship within the Royal Stag brand and premiumization.
Pernod Ricard India marketing vice president Bikram Basu said Cartils has an understanding of the company's business in India, its expectation, and market sensibilities.
Royal Stag Barrel Select, a premium version of Royal Stag, was launched in the Indian market December 2011.
Source: Cartils
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
