Cartons are Valuable Communication Tools in Italy
Many of Elopak’s customers in Italy participate in promotional campaigns to support social causes such as blood donation, organ donation, fraud detection and equal opportunities.
Many of Elopak’s customers in Italy participate in promotional campaigns to support social causes such as blood donation, organ donation, fraud detection and equal opportunities. Such campaigns have been very successful, including a notable promotion by Tigullo Dairy to help protect the elderly from fraud, theft and extortion. The dairy worked with the local police to develop the right information to appeal to the older generation and to communicate on its milk that is packaged in 1 litre Pure-Pak® Diamond Curve cartons. Over one hundred thousand cartons were produced for the campaign in the Liguria region of Italy.
“The milk carton is an everyday product which everyone has access to and therefore has developed to help communities communicate information. The campaigns really are important and can help protect the vulnerable in our society,” explains Enrica Frattini, Elopak’s Sales Manager in Italy.
In spring 2015 the Torino Dairy in the Piemonte region of Italy will launch a new carton design with a campaign in cooperation with the local police and fire department. Also in April Maremma Dairy in the Toscana region will be promoting Action Against Cancer.
In June 2015 Latte Tigullio dairies will launch a new campaign in cooperation with Genova Council. The campaign will help protect the public against abuse and will also communicate about the dangers of gambling.
“The use of the milk carton to help local police, fire departments and charities is commonplace in Italy for over ten years,” continues Enrica Frattini. “Elopak is proud that its product plays such a valuable role in society. For example our customer Latte Busche has helped raise a lot of money and support for research against cancer since 2012 by giving space on its milk carton to the charities. In Italy, cartons have enabled helping communities protect people against crime and help those in need. We will continue to support all our customers to participate in these campaigns which included helping to raise money for many vital causes.”
Source: Elopak
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