skånemejerier Completes its Move to Pure-Pak® SenseS

30 Mar 2015

The Swedish dairy (part of the Lactalis group) will launch its Lättmjölk (0.5% fat) in 1 litre Pure-Pak® Sense cartons with the Elo-Cap™ U4 cap in March 2015.

The Swedish dairy (part of the Lactalis group) will launch its Lättmjölk (0.5% fat) in 1 litre Pure-Pak® Sense cartons with the Elo-Cap™ U4 cap in March 2015. “The reaction to the launch of Skånemejerier in Pure-Pak® Sense cartons demonstrated that the sustainable benefits were in line with consumer concerns,” explains Jörgen Björnson, Key Account Manager, Elopak Sweden.

The positive response to the launch resulted in significant gains by Skånemejerier in the Swedish yoghurt market. “In a decreasing market, we saw sizeable growth. The launch in Pure-Pak® Sense cartons was supported by a heavy marketing campaign in which the carton played an important role,” adds Jörgen Björnson. “The success of the first launch has led to Skånemejerier completing its move to the new carton with its milk range.”

Following the introduction of Lättmjölk in Pure-Pak® Sense cartons, Skånemejerier will launch the remainder of its white milks in Q1 and Q2 in the new carton including standard whole milk, Minimjölk (0.1% fat) and also Mellanmjölk (1.5% fat).

For the milk range the carton design includes pictograms on how to utilize the easy-to-fold lines on the Pure-Pak® Sense cartons, focusing attention on reduced packaging and product waste. The feature makes it easier for the consumer to fold the carton, which then takes up less volume in recycling facilities. This resonates with consumers who see the importance of reducing waste and recycling.

Since the introduction of the Pure-Pak® Sense carton by Skånemejerier two years ago, the response from the market has confirmed preferences for the new package. The latest launch and forthcoming releases of the Pure-Pak® Sense carton, highlights the importance of bringing more sustainable products to the market.

More to come for the Pure-Pak® Sense
“The high ratings from this market and from other introductions of the Pure-Pak® Sense carton in Europe has reaped acknowledgement of its sustainable benefits, and contemporary functionality and design,” adds Dr Christoph Schönig, Elopak’s Global Marketing Director. “The formula of innovative features that brings the combination of new form and functionality is proving successful in fresh markets, and we aim to bring the benefits of the Pure-Pak® Sense carton to all customers including the aseptic market. New pack sizes including the 500ml are about to be launched, along with more cap options and further machine releases. The addition of new materials such as the bio-mass PE and caps are also an option for Pure-Pak® Sense which collectively make this pack the greenest Pure-Pak® carton ever.”

Source: Elopak