Children’s Snack Brand Benjoy Redesigns Itself

Children’s nutrition company Benjoy Nutrition has unveiled a fresh new packaging design for its range of children’s snacks.

The rebranding exercise comes less than twelve months since launch and includes all points of consumer communication including packaging and the Benjoy website.

The updated design aims to reflect the brand’s “premium positioning” and “personality” more accurately, with messaging and design that is both fun and informative.

Strongly communicating Benjoy as the ‘wise’ choice, the updated packaging features the new Benjoy owl logo and the ‘benjoy wise nutrition’ message.

The high nutritional value of the foods is more clearly communicated in a bid to keep parents informed and aware of the snacks’ health benefits.

Founder Michelle Daniells said: “Benjoy is the first children’s snacks company to develop genuinely nutrient-rich products, and have them independently tested for micro-nutrients in order for powerful and specific health claims to be made on pack.”

“Following feedback from trade buyers, parents and children, we have successfully redesigned a brand image that truly represents our premium, high quality products and the Benjoy brand; fresh, fun and smart.

“And most important, meeting the needs of parents and children.”

The new designs combined with the simultaneous launch of their MUNCHCUPS in single units have already led to new listings and a response from the trade and consumers.

The inside of the pack contains fun activities for parent and child, including recipe ideas, fun and playful uses for the empty MUNCHCUPS, and a colour in/cut out owl mask.

The brand worked with Hampshire based design company Upstairs Creative to fulfill the design brief.

Benjoy has combined food and nutrition science to develop their range of food that is age-appropriate and nutritionally optimised by incorporating 100% natural ingredients and nutrients commonly lacking in young children’s diets.

The ingredients, portion sizes and recipes have been developed using flavours, textures, sizes appealing to young children but with no added salt or sugar.

The entire Benjoy range is now available in single, anti-spill, less mess MUNCHCUPS as well as multipacks of four.

Benjoy is available at selected Morrisons and Waitrose stores and online from Amazon, Boots Online, Kiddicare, Naturally Good Food, Naturebotts, and Ocado.

Recommended retail prices (for a multi pack of four) range from £2.59 for the Multigrain Bites to £2.89 for the Crunchy Grape and Strawberry Slices.

Source: Benjoy