The Bay Tree Gives Christmas Range a Makeover
The Bay Tree Food Co has unveiled new packaging for its’ Christmas range. The range, which now includes standard jar, stacker jar and bottle formats, uses The Bay Tree’s illustrated label design with festive green foil blocking.
The Bay Tree Food Co has unveiled new packaging for its’ Christmas range. The range, which now includes standard jar, stacker jar and bottle formats, uses The Bay Tree’s illustrated label design with festive green foil blocking.
The foil blocking gives the range what brand messages are calling that ‘something special’ making it more appealing for both gifting and featuring on the festive table.
The range contains the following condiments; Christmas Pickle, packed full of cranberries, and Boxing Day Chutney, to accompany cold ham, pork pie or cheese.
For those with a sweeter tooth the range offers new Christmas Marmalade and Christmas Syrup (a spicy rum and wine syrup for pouring over ice cream and yoghurt).
The Bay Tree has also just launched a new Pub Gift Pack and Coronation Sauce ready for Christmas.
Understanding the importance of aesthetics during the festive season, The Bay Tree hopes its range re-design will encourage sales and improve brand appearance.
For a standard jar of Boxing Day Chutney (310g), Christmas Marmalade (340g), Christmas Pickle (310g) consumers will pay £3.50.
Source: The Bay Tree Food Co
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