Coca-Cola selects ScanLife mobile barcode platform
Coca-Cola has selected Scanbuy's ScanLife mobile barcode platform to interact with consumers right from the packaging of its products.
Coca-Cola has selected Scanbuy's ScanLife mobile barcode platform to interact with consumers right from the packaging of its products.
ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions.
The codes, placed on packaging, can be scanned by any QR Code reader application, like ScanLife (or Bidi in Spain), and sends users to content such as UEFA's EURO 2012 videos and Coca-Cola SmileWorld Coca-Cola's online community.
The platform enables QR Codes to be a two-way communication with consumers that can change in real time which allows marketers to deliver relevant content based on a variety of triggers like frequency of scans.
Source: Coca-Cola
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