Coca-Cola North America introduces new high-performance POWERade(R) bottle

Coca-Cola North America is introducing a new bottle design for its successful POWERade® sports drink. With its new silhouette, the new 20 oz. bottle differentiates POWERade from the competition, and is expected to further strengthen the image of a brand that has driven category growth for three years.

Coca-Cola North America is introducing a new bottle design for its successful POWERade® sports drink. With its new silhouette, the new 20 oz. bottle differentiates POWERade from the competition, and is expected to further strengthen the image of a brand that has driven category growth for three years. 1 Last year POWERade sales doubled the category growth in the first three quarters of the year. 2 “POWERade is all about defying conventions,” said Michael La Kier, POWERade senior brand manager. “The functionality of the new bottle reflects our bold attitude, and our commitment to put consumers first. It is easy to grip, easy to open, and easy to use on the go, which consumers told us were important features they want from a sports drink.” The new bottle and tight-fitting label also prevent water from getting trapped under the label and making the bottle hard to grip, a problem common in sports drink packaging. The new POWERade package will be available through retailers in April in single 20 oz. bottles and in multi-packs. Flavors, price and availability will not change.