Cofler Renews its Image and Expands Product Line
This year Cofler, the No. 1 brand in the chocolate market debuts a new design on the packaging of their products with the aim of unifying the line and strengthen its visual identity.
This year Cofler, the No. 1 brand in the chocolate market debuts a new design on the packaging of their products with the aim of unifying the line and strengthen its visual identity. In addition, the Cofler logo sums up its institutional brand, Arcor.
As part of the renovation, the attractions of the new packagings have a uniform brown with gold and a color band to differentiate each of its varieties. In turn, the brand offers tempting releases like Cofler Dulce de Leche, Cofler Extra Brownie, Cofler Chocolinas and the new premium line Supreme Cofler.
"We work on the concept of a new image of Cofler, in order to transmit a higher quality, temptation and be identified directly with the world of chocolate by its brown color. As a result of the constant quest to provide the widest range of quality chocolates, this year there are four new features that will be available from April in kiosks and supermarkets across the country," says Achilles Quesada, product manager of the division Arcor Group Chocolates.
- Cofler Dulce de Leche (42 gr.): Milk chocolate bar filled with rich caramel.
- Cofler Extra Brownie (35 gr.): Brownie base bar, filled with cream and dipped in chocolate.
- Cofler Chocolinas (55 gr.) Tablet made with white chocolate chip cookies Chocolinas.
- Cofler Supreme (55 and 110 gr) Premium line of tablets ideal for gift boxes. Will be presented in two varieties: milk chocolate and white chocolate, both filled with milk chocolate mousse.
In the spirit of "Chocolate Fans" Cofler implement a comprehensive communication campaign on TV, outdoor and online media. Also, the campaign will be supported with actions in social networks brand: of Twitter and Facebook.
Source: Arcor
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