Costcutter Re-Launches Independent Cheese Range

Costcutter has announced the re-launch of its Independent Cheddar cheese range. The Independent Cheddar range includes eight different variants, across a range of strengths and colours, including the range-topping Independent Specialist Mature Cheddar.

Costcutter has announced the re-launch of its Independent Cheddar cheese range. The Independent Cheddar range includes eight different variants, across a range of strengths and colours, including the range-topping Independent Specialist Mature Cheddar.

 

Supplied by Fayrefield Foods, the improved range has a new pack design which includes a parchment wrap, improved photography and colour cues that follow market trends to ensure ease of shop for consumers. With a growing demand for continental cheese among British consumers, the Independent range also includes Danish Blue, Brie and Grated Mozzarella, as well as British variants such as Cheshire, Double Gloucester, Lancashire, Red Leicester, Smoked Cheese and Wensleydale.

 

Jodene Rogers, head of marketing for Independent, said: “Our Independent cheese range has proved extremely popular with retailers and consumers since it launched. Cheese is a staple for British shoppers and with 54% of the cheese bought being Cheddar, we’ve redesigned the range to ensure our retailers are able to offer their customers an outstanding range at a strong price point.” 

Source: Costcutter