Crabbie’s Unveils Rugby Rewards On-Pack Promotion

Ginger beer brand Crabbie’s has launched a Rugby Rewards on-pack promotion, to coincide with the start of the new Rugby Union season. The promotion will run until the end of May 2018, offering consumers the chance to win prizes from a weekly prize draw, as well as supporting their local rugby club by donating points, which can be exchanged for rugby equipment.

Ginger beer brand Crabbie’s has launched a Rugby Rewards on-pack promotion, to coincide with the start of the new Rugby Union season. The promotion will run until the end of May 2018, offering consumers the chance to win prizes from a weekly prize draw, as well as supporting their local rugby club by donating points, which can be exchanged for rugby equipment. Prizes on offer include an LG TV, Fitbits, Soundbars, and branded Crabbie’s products.

To be in with a chance of winning, consumers need to enter a code found on limited-edition promotional packs of 330ml and 500ml Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry, on the Crabbie’s promotional website. Anja Weise-O’Connor, senior marketing manager for Crabbie’s at parent company Halewood Wines & Spirits, said: “Thanks to limited-edition packaging the promotion gives retailers the opportunity to increase sales, as well as maximise opportunities for repeat purchases with the weekly prize draw, which will run for the duration of the season.” The brand claims its previous “Try and Win” promotion saw more than 34,000 entries.

Source: Halewood Wines & Spirts