Backpack Wine® Grows: Adds New Variety And New Staff

Backpack Wine®, the premium canned wine blended from Washington State grapes and produced by the Oak Brook, Illinois company, Source Code Beverage®, is expanding its portfolio and its national footprint with a new Rowdy Red variety and the addition of wine industry veteran Lisa Taaffe as Regional Sales Director.

Backpack Wine®, the premium canned wine blended from Washington State grapes and produced by the Oak Brook, Illinois company, Source Code Beverage®, is expanding its portfolio and its national footprint with a new Rowdy Red variety and the addition of wine industry veteran Lisa Taaffe as Regional Sales Director. Backpack's new Rowdy Red™ wine joins the other two "premium and portable" wines, Cheeky Rose™ and Snappy White™. This blend of Washington State Merlot and Syrah has velvety dark cherry and plum notes and unlike bottled wine, can be enjoyed at a tailgate or pool party, thrown in the cooler with beer cans and is ready for any adventure.

Backpack Rowdy Red will be available for purchase later this fall in 4-can packs of 250 ml single serve cans at retailers, bars and restaurants across the US. Additionally, Backpack Wine announces the appointment of Lisa Taaffe as Regional Sales Director for the Central US region. “Lisa brings 25 years of professional wine selling experience to Backpack Wine. Taaffe was most recently with Union Wine Company where she is credited with helping to establish and build the first premium still wine in a can available in America.” "This is an exciting time for Backpack Wine as we add a third variety to our line-up and bring Lisa on board," said Jim Doehring, president of Backpack Wine.

"The canned wine category continues to grow and we are so proud of the traction we have been able to gain in this competitive arena. We look forward to watching Lisa and the rest of our talented Backpack team build on the momentum as Backpack rolls into national distribution in 2018." Backpack Wine is available in more than 1,000 stores in 18 states across the US at fine retailers, bars and restaurants and for sale in most states online. For additional information visit backpack-wine website.

Source: Backpack Wine