08 Mar 2021 --- Functional soda brand Culture Pop Soda is launching in the US market with a design specifically created to attract consumers with nostalgic fonts and illustrations that hint functional beverage “fun.” “We set out to create a brand identity and packaging design for Culture Pop that could work in Wholefoods, Erewhon, Kroger, etc. Our design is ‘mass premium;’ it’s familiar and relatable, but elevated and cool,” Mark Christou, co-founder and creative partner at ROOK/NYC, which headed the design, tells PackagingInsights.
