Dabur Amla Hair Oil Gets A New, Contemporary Look
Dabur India Ltd, India's leading natural beauty products maker, unveiled its oldest and largest brand Dabur Amla Hair Oil -- in a contemporary avatar with a sleek and consumer-friendly flip-top packing. The new identity modernizes this over 75-year-old Dabur Amla brand, making it more contemporary and relevant, in consonance with our lifestyle. The new Pet bottle is sleek and curvaceous, designed to fit comfortably in the hand and it also has a flip top with a nozzle for easy application.
Dabur India Ltd, India's leading natural beauty products maker, unveiled its oldest and largest brand Dabur Amla Hair Oil -- in a contemporary avatar with a sleek and consumer-friendly flip-top packing. The new identity modernizes this over 75-year-old Dabur Amla brand, making it more contemporary and relevant, in consonance with our lifestyle. The new Pet bottle is sleek and curvaceous, designed to fit comfortably in the hand and it also has a flip top with a nozzle for easy application. The beautiful contoured new pack holds 20% more content in each size. The company also announced the signing of cine star Sonakshi Sinha as the new brand ambassador for Dabur Amla Hair Oil, along with Priyanka Chopra. This is the first time in the history of the brand that two reigning beauty queens of Bollywood would be together endorsing Dabur Amla Hair Oil. A commercial featuring the two cine stars would be on air shortly.
“Indian woman is changing, and so are her aspirations and beauty needs. Whether she lives in an urban or rural India, she aspires for beauty and seeks modernity in all the products she uses. In order to meet these evolving needs of woman, Dabur Amla Hair Oil has undergone a facelift that makes the brand more youthful, contemporary and in sync with consumer, said Dabur India Ltd Marketing Head - Personal Care Mr. Praveen Jaipuriar. Speaking about her association with the brand, Ms Sonakshi Sinha said: "Like every Indian, I have been associated with Dabur for years as a consumer. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Dabur Amla and be the face for the brand, the most trusted Hair oil brand and a product that I use."
"Over time, we felt that Dabur Amla had to change with the times and be in sync with its target audience -- the new age woman. Since decades Dabur Amla Hair Oil is the most trusted brand that mothers have used to maintain sleek, black, long and silky hair and continued the tradition with their daughters. Dabur has been careful to maintain the same high quality with no compromises on the quality and ingredients," Mr. Japuriar added.
Source: Dabur
