Alcon Group and Rexam Put Mio milkshakes in Spiderman Cans

Alcon Group has collaborated with Rexam to develop a range of Spider-Man themed can designs for milkshake producer Mio. The partnership between Marvel and Mio marks the launch of a range of new milkshake flavours including orange and passion fruit, packed in Spider-Man cans.

Alcon Group has collaborated with Rexam to develop a range of Spider-Man themed can designs for milkshake producer Mio. The partnership between Marvel and Mio marks the launch of a range of new milkshake flavours including orange and passion fruit, packed in Spider-Man cans.

 

Speaking about the ongoing relationship with Rexam, Mio marketing director Nikita Volkov said: “We knew we could rely on Rexam’s professional approach to create a unique package for the product. We are thrilled with the new Marvel can designs and hope that our younger target audience will love them.”

 

The 33cl sleek cans, produced by Rexam’s Vsevolozhsk plant in Russia, are now available in traditional retail outlets and local networks in Russia and soon will be available in federal networks. 

Source: Rexam