15 Jul 2024 --- As global waste management systems face structural challenges, European brands are calling for a transformation of the plastics value chain. The digital watermarking initiative “HolyGrail 2.0” aims to prove the viability of digital watermarking technologies for accurate sorting and the business case at large scale. HolyGrail 2.0 is a consortium of over 120 companies and organizations from the packaging value chain.
