Ecology Coatings and Whitlam Label Company Develop Sustainable Packaging Initiatives

The goal of the development program is to provide an innovative, sustainable labels solution to replace conventional plastic laminate films currently used for printed labels.

2 Apr 2012 --- Ecology Coatings, Inc., a leader in the discovery of ultraviolet-curable advanced coatings, announced it is working with Michigan-based Whitlam Label Company on the development of a sustainable labels program. Whitlam customers include some of the world’s top brands, including Chrysler, ePrize, Ford, GM, General Electric, and Garden Fresh Gourmet.

The goal of the development program is to provide an innovative, sustainable labels solution to replace conventional plastic laminate films currently used for printed labels.

Whitlam Label Chief Operating Officer Alex Elezaj commented, “Whitlam attracts top brand companies because we continually strive to develop innovative label applications. Ecology’s coatings will allow us to use an environmentally friendly label substrate, replacing plastic laminates. Our customers are seeking sustainable, high performance labels consistent with their brand positioning.”

Ecology’s UV-curable EcoQuik coatings have a distinct performance advantage over competitive overprint coatings and finishes in the print and packaging market. The optimum formulation chemistry maintains its integrity in high moisture environments and provides protection from thermal shock and outstanding resistance to household chemicals and paint solvents, while providing excellent rub resistance and optical clarity.

Ecology Coatings CEO Bob Crockett commented, “Petroleum-based plastic laminate films are commonly used in the prime label and packaging markets. Our families of coatings allow the substitution of environmentally sustainable substrates providing affordable, high-performance alternatives. The coatings cure rapidly, provide a barrier to air, water, grease and are extremely durable, making them a cost effective solution for food packaging and wrappings—and an exciting direction for Ecology Coatings.”