Embleton Hall Dairies launches new ‘infini’ bottle

Embleton Hall Dairies, based in Wingate, County Durham are launching the new 2 litre infini HDPE recyclable milk bottle following extensive market research.

Embleton Hall Dairies, based in Wingate, County Durham are launching the new 2 litre infini HDPE recyclable milk bottle following extensive market research. Designed by Nampak Plastics, one of the UK’s leading plastic milk bottle manufacturers, infini is the innovative next-generation, eco-friendly bottle.

Infini has been designed to be lightweighted by up to 25% across the range without compromising strength, resulting in an initial weight reduction of 13% on the standard 2 litre bottle (33g vs 38g). Research has shown customers love its unique design and retailers love the combination of robustness and its environmental credentials.

When placed in the door of a fridge the handle position makes it easier for the consumer to remove the infini bottle. The bottles are made of HDPE (High Density Polyethylene) and recycled HDPE (rHDPE). Every infini bottle contains up to 15% rHDPE. This recycled content will increase further in the future with a target of up to 30% by 2015.

HDPE plastic milk bottles are 100% recyclable and the consumer can recycle the infini bottle in exactly the same way as a standard bottle. Also there is a carbon footprint saving over the standard bottle, resulting in approximately 75% of the research panel expressing their preference for the infini bottle. The bottle achieved international industry recognition, picking up the top award in the ‘Best Dairy Packaging Innovation’ category at the Dairy Innovation Awards 2012, in addition to the World Packaging Organisation 2013 World Star Award.

Commenting on their change to the bottle, Paul Thompson, director of Embleton Hall Dairies said: “The design of milk poly bottles has remained unchanged since we started back in 1984, so we were very interested when Nampak approached us with a new design, in response to growing customer requests for a more environmentally-friendly form of packaging. That it improves bottle strength and reduces leakage rates is a massive bonus, and the results are good for both our customers and the environment”.

Carl Thorley of Nampak who worked with Embleton commented “Infini is the result of a four year journey that my colleagues undertook in order to reduce the weight and carbon footprint of the standard milk bottle, but without compromising on its strength. It is ‘better by design’ and is playing an important role in helping the British dairy industry to meet its environmental targets and the support we have received from Embleton shows we are meeting the demands of the market.”

Source: Embleton Hall Dairies